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DataSpade - Casino Consulting & Database Marketing

We provide objective analytical and statistical insight into your player’s club data. Strategy is key – DataSpade focuses on increasing your bottom line and enhancing the marketing efforts needed to grow and sustain player loyalty. We support our clients marketing needs with turnkey segmented mail lists and actionable monthly reporting packages. With less than a 24 hour turn around for most requests – DataSpade leaves nothing to chance when it comes to our clients’ needs.

Data is the most important tool needed to efficiently evaluate any direct marketing campaigns effectiveness. We excel at providing your property with the data analytics and reports needed to make informed decisions and execute them with confidence.

DataAce

Direct Mail Development & Execution

  • New Member Acquisition
  • New Member Signup
  • Newsletter - Tiered
  • Daily Bounce Back
  • Reactivation
  • Inactive
  • Decliners
  • Jackpot
  • Bad Beat
  • Birthday
  • Anniversary
  • Special Events & Tournaments
  • VIP Top Player
  • Highest Potential
  • Giveaways
  • Radius / Direction Driven
  • Adhoc List Generation
  • Automation, Criteria Development & Implementation.

Casino Analysis & Reporting

  • Last Visit (Recency)
  • Visit Frequency
  • ADT Segmentation (Monetary)
  • New Member
  • Reinvestment% (ROI)
  • Deciles 80/20
  • Tier Program - Natural Breaks
  • LifeCycle Defection
  • Demographic
  • Geographic
  • Distance Radius
  • Trends
  • Year Over Year
  • Month Over Month
  • Seasonality
  • Response
  • Layered Redemption
  • Day of Redemption
  • Free Play Profit Loss
  • Impact of Earning Points on Free Play
  • Host Performance
  • Auditor Requests
  • Point Liability
  • Fraud Identification
  • Pivot Tables
  • Web Based

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http://www.dataspade.com